Women in novel Essay Example For Students

Women in novel Essay Hindu goddesses are traditionally conceived to be strong figures,even indomitable ones. By comparing his female characters to these goddesses, Rushdie attributes them with a force of character.He perceives India as a matriarchy, where maternal power, energy, and love is the means to social cohesion. (Jennifer Takhar)Durga, the washerwoman who had nursed Saleems son in his sickness, is an important figure in Saleems life. As we understand from the description of her (pg:445), she is a powerful woman who is an opposite image of the docile Indian woman. She may be representing the power that is repressed in these women. Saleem fears her as she symbolizes the hope that he has lost. Her name, even before I met her, had the smell of new things; she represented novelty, beginnings, the advent of new stories, events, complexities, and I was no longer interested in anything new. (pg:445) She is again the one who foretold Saleems death. So, these kind of women as witches inspired fear in Salee m. We will write a custom essay on Women in novel specifically for you for only $16.38 $13.9/page Order now Like Durga, Parvati-the-witch, who is Shivas wife, is another important figure. She causes in creating their child which is necessary for the continuation. Mother was seen as a nation. There is parallelism between continuity of nation through having children. Women have roles in productivity; that is why they are important. Parvati acts as somebody restoring order. She helps Saleem return to Delhi by using her magic basket, making him invisible. Parvati reminded Saleem of things he had tried to put out of his mind. (pg:389) So, we can say that she influenced Saleem as other women, as being representator of a nation. When we come to other women in Saleems life, for example Mary Pereira. She is the one who gives birth to Saleem; she creates him in both biological sense and metaphorical sense. She changes the babies and at the same time fates. Out of guilt, she attaches her whole destiny to Saleems life by becoming his caretaker.She also influences the class positions of the babies. (Saleem and Shiva) The pickling process which is a process of preservation, linked to preservation and continuity of traditions metaphorically, is significant. This food process is under control of females and it is an important source of authority and identity for the women. It is the preservation of the past. The womens way is practical, oral; it is a way of transmitting tradition we can say. Pickling process is only a symbol of this transmission. So, Mary P., like the other women in Saleems life has great effect on Saleem. Reverend Mother, on the other hand, who is the bride behind perforated sheet turns out to be the head of the family. She is also very powerful. She becomes the head after the marriage. She preserves identity of the nation. She is like the other women; asserts her authority in cooking. Her food, for example, revives Ahmed Sinai after freeze. She uses food as battleground where she wages her battles against her husband. (W. Glasgow Philips 92) We see the monitoring of food, so simple and practical but can influence men. It is this simplicity of mothers, their affection influnces Saleem. To Saleem women, like India, is nothing without its past. no escape from past acquaintance. What you were is forever who you are. (pg:368) And this connection to past is through these women. They are the ones who create nation and preserve it like the pickles. Amina, Saleems mother, changes and influences his life also. He sees her naked in the bathroom and witnesses her unfaithfullness on the phone. All this causes him to have some kind of explosion in his head and that explosion causes him to hear voices in his head. It is the birth of Midnights Children. He sees mother, motherland, the nation-India-,earth is not pure as he identifies women with the nation. Identification is between the country and the body of the woman, especially mother. He sees the body of woman as the country and he should protect country as well as honor of mother. But seeing her motheris not pure, the discovery of impurity in mother will bring crisis in his head- the multiplicity of nation-. The body is homogeneous as anything. Indivisible, a one-piece suit, a sacred temple, if you will. It is important to preserve this wholeness. (pg:237)Padma,whom Saleem exchanges opinions about how to tell a story is another significant figure. While he writes, his illiterate li stener, Padma, sits beside him showing her emotional responses to his stories, questioning their credibility. When Padma shows interest on her face, Saleem speeds on telling his story. She keeps questioning what is next?. She encourages him to write which is the only gift Sallem has for continuity, preservation. Padma is important as a caretaker; providing warmth, food, human kindness to Saleem. She is India for him, connected to all country as a mother. She has earthly characteristic. She emerges as an earthly, stable, real, practical woman that ties her to the motherland. That is why, according to me, she is the most important character in this novel. But although she is a preserver for Saleem, she unwillingly poisons him by feeding him with things she thinks hell be ni love with her. It is a poison which is also a cure; both nourishing, reviving, perserving and also poisonous,destructive. She is like India creating him. And ceratinly Padma is leaking into me. As history pours out of my fissured body, my lotus is quietly dripping in, with her down-to-earthery, and her paradoxical superstition, her contradictory love of the fabulous (pg:38)In short, women had important role in Saleems life. They are the mothers, the creators of men. If they were not on earth, no continuity would take place; there would be no world. Saleem is afraid of them also because although they create him as nation creates men; they also prepare the fall of men. They both give significance and at the same time destroys. They can take away the identity as in Saleem. .u4be721bce5638b3546b40f4f9fa2b3ba , .u4be721bce5638b3546b40f4f9fa2b3ba .postImageUrl , .u4be721bce5638b3546b40f4f9fa2b3ba .centered-text-area { min-height: 80px; position: relative; } .u4be721bce5638b3546b40f4f9fa2b3ba , .u4be721bce5638b3546b40f4f9fa2b3ba:hover , .u4be721bce5638b3546b40f4f9fa2b3ba:visited , .u4be721bce5638b3546b40f4f9fa2b3ba:active { border:0!important; } .u4be721bce5638b3546b40f4f9fa2b3ba .clearfix:after { content: ""; display: table; clear: both; } .u4be721bce5638b3546b40f4f9fa2b3ba { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4be721bce5638b3546b40f4f9fa2b3ba:active , .u4be721bce5638b3546b40f4f9fa2b3ba:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4be721bce5638b3546b40f4f9fa2b3ba .centered-text-area { width: 100%; position: relative ; } .u4be721bce5638b3546b40f4f9fa2b3ba .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4be721bce5638b3546b40f4f9fa2b3ba .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4be721bce5638b3546b40f4f9fa2b3ba .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4be721bce5638b3546b40f4f9fa2b3ba:hover .ctaButton { background-color: #34495E!important; } .u4be721bce5638b3546b40f4f9fa2b3ba .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4be721bce5638b3546b40f4f9fa2b3ba .u4be721bce5638b3546b40f4f9fa2b3ba-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4be721bce5638b3546b40f4f9fa2b3ba:after { content: ""; display: block; clear: both; } READ: The Stranger Essay ThesisSaleem is the nation also as he creates; he writes. He tries to create meaning and form. And women help Saleem create himself, his identity like the nation does to all human beings. But it can also unmake people. The women try to hold on to past and keep it safe as past is a country from which we have all migrated; that its loss is part of our humanity. (Imaginary Homelands; Essays and Criticism 1981-1991. London: Granta Books, 1991) And this statement teaches the migrants that reality is an artifact and it doesnt exist until it is made and it can be made well or badly, and it can also be unmade, like women did to Saleem. When we come to the question of why White Castle didnt give place for women might be because the childhood theme ook great importance in the book. For example, the grandfathers looking for his childhood at homeThat is why it gives much space for the child king. There is the continuous looking for the simple, untouched ide before recognizing sexuality, leaving the mother, to have potency. There is again the fear to lose the pureness, wholeness of the childhood. And because of it there are the speeches in this novel that tells about the childhood naughtiness. It is like the fear of the child. And if we relate this to the women ,as we said women are the creators and they are connected to past, there is no escape from it and when it involves naughtiness and things like a child fears. So, as the Hodja did, there is both an escape from it and at the same time looking for the past innocence. That is why there is no sexuality with women in the book. As they are feared, they can unmake men. T he dangerous influence of women is not given permission in the book; only limited and innocent ones are implicitly told. Consequently, women and sexuality are barred and not given much importance as in Midnights Children happened the contrast. According to me, it is because it is known how influential women are and can be dangerous in creating. And when you want something wholly new and create your own identity, as the characters in White Castle wanted, it is not a good idea to include women and sexuality. The women can bring fall of men while creating them. Bibliography:

MARKETING AND PROMOTING A FILM essays

MARKETING AND PROMOTING A FILM essays A film is the source of most of all our comedy and entertainment which all sorts of ideas come from. One film inspires another and so on and so forth. Once a rough draft of a script has been written, the writer has to see a director who will forward the film to a production company (like the ones mentioned below) who will call some well known actors who will then look over the script and decide whether they feel that the script will bring them publicity and whether they are being given the right wage. Sometimes there is a whole cast of people. Like on the Oceans 11 set there was at least five famous film celebs. The script is used to show other potential buyers like COLUMBIA-TRISTAR, PARAMOUNT PUICTURES and UNIVERSAL STUDIOUS. they decide whether the film has potential or whether it will be a flop like some of the older forgotten films (THE LEPRECHAUN rings a bell doesnt it Jennifer Anniston?) Most of the people you see on serialized television e.g: Friends (most of the cast), Spin City (Michael J. Fox), Buffy the Vampire Slayer (Sarah M. Gellar, Alyson Hannigan, Seth Green) have all been in a film as part of their debut on television. If you see somebody in a film and get to like their character and familiarize yourself with the person and when you see them on serialized TV you will watch it because you think that because the film was good, then the program might be just as good. Movies are also used to portray the things in life, which seem almost impossible or impossible completely, such as: Vampires, Werewolves, Goblins, Superheroes and so on. Once an actor or actress has approved the script, a contract is drawn up about how much the actor will be paid. Once the film has been approved by the actor, the film studio start with the production and have to set a location. They sometimes use open ...

ECOM AUTO BUSINESS Essay Example | Topics and Well Written Essays - 2750 words

ECOM AUTO BUSINESS - Essay Example Analyzing import Federal policy from the view point of agency’s interest and government’s interest will be important part of the study. The report will try to analyze ethical dilemma in terms of transparency, common interest and fairness to create sound argument to support Sara’s (V.P. of Sales for ECOM Auto) ethical dilemma. Finally the study will try to establish a valid recommendation by taking help of Nash equilibrium. Table of Contents Table of Contents 3 1.0 Lobbying 5 2.0 Responsible Lobbying 6 3.0 U.S.A Trade Laws- Trader’s View 7 3.1 Import Quota 7 3.2 Tariff Rate Quota (TRQ) 8 3.3 Voluntary Export Restraint (VER) 8 4.0 U.S.A Trade Laws- Government’s View 9 5.1 Ethical Dilemma 10 5.1.1 Fairness 10 5.1.2 Transparency 11 5.1.3 Common Good 11 6.0 Answer 2 12 6.1 Recommendation 12 6.1.1 Nash Equilibrium 12 1.0 Lobbying The exercise of lobbying comes in many forms in terms purpose and functionality. Although establishing theoretical definition o f the subject is a complex work but research scholars have tried to underline a theoretical concept of lobbying. They defined lobbying as an act to influence decision of government authority or legislators or public officials for or alongside a particular cause. The process comes in various formats. Various formats can be described in the following manner. 1- Submission of official responses to legislator or government over anticipated legislation. 2- Appointment of professional lobbyists to help the company to move forward in the lobbying process. 3- Participation of associations in membership process with other association in order to lobby for combined interests. 4- The association gets engaged in multi segment partnerships with other partners to promote higher values in lobbying condition. 5- The association creates campaigns in order to elect representative in the lobbying process. Common people or governments perceive lobbying as unethical strategic initiative while lobbying i n the field of business is common legitimate activity. Many of the business lobbying can be classified as against the common interest of people and often create hindrance in the way of sustainable development of society. Negative image about lobbying process is garnished by the absence of transparency in the process. Many companies use critical business legal jargons to define lobbying which ultimately creates barrier in understanding for common people. Stake holders and other interest groups do not equivalent influence over objectivity of lobbying process. Business communities are largely dependent on professional lobbyists in order to understand complex procedures of lobbying process. Complex lobbying process demands huge investment of capital and time in the process. 2.0 Responsible Lobbying Government or legislator acts as primary addressees for lobbying and must align the process with unbiased legal procedure in order to achieve sustainable development of the society. Governmen t can accomplish this by implementing rigorous gearstick against ‘improper and unethical influence’ to ensure that the discussion between business agency and them is aimed to achieve sustainable development of the society. Responsible lobbying is emerged as latest trend in the field of lobbying process. Companies use responsible lobbying process to construct successful long-standing relationships with public sector and civil society. Corporate and business agencies are trying to establish more visible and ethical lobbying process from the view point of public interest in order to gain trust from the majority of the society. Business agencies focus on various issues like creating sustainable social development for poor, managing environmental opportunities

MEDIEVAL WARFARE Essay Example | Topics and Well Written Essays - 500 words

MEDIEVAL WARFARE - Essay Example Certainly, masculinity is not exhibited only in terms of the nature of the combat, which generally involves brute force. Rather, critical aspects of the Full Metal Joust such as characterization continue to be an area where masculinity works most. Taking the season 1 of the Full Metal Joust as a case study, it would be noted that out of a total of 16 contestants, over 70 percent of the number were males (Froissart, 1346). This shows a preconceived knowledge and idea in the minds of the ordinary person on the street of how masculine medieval warfare was and thus the need to preserve it as a masculine venture. The second instance or example has to do with the fact that there is a general stereotype that depicts males as combative and agile in defense as compared to females. This stereotype has created a misconception that Full Metal Joust should be a thing for the males and that females should find themselves associated with certain less violent and combative ventures. Some pundits have linked the masculinity and stereotype involved in medieval warfare and other popular media to even the custom used by candidates, which they believe are always designed to appear masculine. This way, it is barely impossible to differentiate between a male and a female if they are both clad in their medieval warrior custom. In the whole idea or system of medieval warfare, it would be noted that much emphasis is given to some weapons over others. Technically, it could be said that this strategic approach has been taken due to the roles that selected weapons play in bringing about victory to warriors. To this effect, bow, arrow and spear have been given much attention whiles others like the sling have been sidelined. Two factors that could possibly account for reasons for this development has to do with the reaching ability of some of these weapons in the event of combat and the portability of the weapons for swiftness. On the reaching ability of

Role of Women in the Odyssey Essay Example | Topics and Well Written Essays - 1000 words

Role of Women in the Odyssey - Essay Example He learnt most of his traits due to his encounter with different cultures and dangerous assignments. This evident in the story where the Greek army commander sends Odyssey to gather information from the Trojan camp, a task requires him to be brave and wise so that the Trojans do not to capture him. The adventure of the Odyssey has also had various challenges, most of which are posed by women. These ancient women in the story reveal the role of women through various encounters with the Odyssey. Women in the story have a great influence on the actions of men. The roles of women have been portrayed in the story where the immortal Calypso, the goddess of Calypso Island, is seducing Odyssey and his fellow warriors while on their mission on the island. She manages to do so by using her sweet melodious voice to capture the attention of the men on the island. She successfully does this and lures them closer to her home. She takes this advantage and turns some of them into swine. Luckily enough, Odyssey possessed a potion that reversed Calypso spell and used this chance to escape. Calypso falls in love with Odyssey and holds him captive on the island for about 18 years. This shows how women are used to seduce men even in present day situations. They can do anything to men to accomplish what they want to do. According to Homer, women use their beauty to put men in to temptations that is against the culture of ancient Greece (188). Calypso uses her immortal powers to prevent Odyssey from leaving the Island. After sometime Odyssey decides to return home to his wife Penelope but calypso does not agree to that. She uses her charms and manipulates Odyssey to stay on the island. The act of manipulation reveals how women can be scheming when they have the power over male gender. Women who become leaders by controlling the society can act as a hindrance to men who want to attain their dreams. Odyssey’s love to Penelope and his son Telemakho’s gives him the will to try overcoming the immortal Calypso for him to return home. Calypso is not aware of what would make Odyssey want to leave the immortal life and prefer the mortal life. She tries to relate her beauty to that of Penelope saying, â€Å"I think I can claim that I am not her inferior either in build or stature, since it is n ot likely that mortal women can challenge the goddesses for build and beauty† (Homer 24). According to Homer, calypso plays the role of a seductive monstrous woman who aims at destroying the society beliefs and culture. Penelope also portrays the role of women in caring for the family. She wanted Odyssey back as the father of her son. Women fights for the rights of their family when other women tend to come between them. The story reveals the role of women as wives and mothers. Penelope is a woman portraying the image of an ancient Greek woman. The role of a woman as a mother is evident where she has raised her son Telemakho’s until maturity even in the absence of Odyssey. Penelope being Odysseys wife she poses a unique character that reveals a strong female gender. After many years of people claiming that Odyssey was dead, Penelope did not lose the faith that one day his husband would come home. She encounters the challenge of many suitors trying to court her but her l ove for Odyssey kept them off.

Impact of Abusive Language in Hollywood Movies on Youth

Impact of Abusive Language in Hollywood Movies on Youth Research Question: Q. Does the abusive language in Hollywood movies change the speech/language behavior in the youth of Lahore? Rationale: The aim of this research is to examine the impact of abusive language used in Hollywood movies on youth of Lahore. This research is new to us because the trend of watching English movies among the youngsters has increased. And due to this they are effecting with the offensive language that is used in Hollywood movies. I selected the Hollywood movies because the issue pointed in this which seems to be quite little but leaving a very bad impact on our society specially the youth. Abusive language was never acceptable in any society but offensive language which was otherwise considered broadly acceptable was considered unacceptable by some when used too frequently. Dockterman (2014) notes that, â€Å"It’s not surprising thatâ€Å"the wolf of wall street† set a new recordsince the movie is all about excess: excessive hookers, excessive drug use and, of course, excessive swearing.† Whether children were likely to be watching or listening and, if so, what impact the language might have on them was is a key consideration. It is very interesting topic as it is attention seeking for the people. This research intends to find out that how much people are adopting such prohibited words and languages. I took this topic because I want to bring it to the frontline. I personally feel this topic interesting because I found lots of examples related to this in Pakistani society. People are considering it a part of high class and our youth is using such language to throw such impact that they belongs to high class society. And it becomes a part of being stylish and swag. Mail online (2014) notes that, â€Å"Television viewers are being deluged with foul language as swearwords and blasphemy become commonplace in Hollywood films. Media monitors counted the f-word 1,429 times in 60 movies shown on terrestrial TV in the first six months of this year. There were 827 uses of s*** as well as 221 exclamations of Jesus or Christ, which also offend many.† Hypothesis: H1: Abusive language in Hollywood movies changes the speech behavior in the youth of Lahore. Ho.: Abusive language in Hollywood movies does not change the speech behavior in the youth of Lahore. Literature Review: My research area includes the level of abusive behavior among the youth of Lahore. I picked some articles and existing work done on this topic which will help me to land at considered decisions about my research and to examine that what I have to find out of these existing literatures. First literature includes the notions of gendered language in action films which indicates that whether men use more swear words or women. Second literature includes that how Hollywood films promote the American culture among the audience. Third literature notes that the Hollywood movies are responsible for the behavioral changes that occur in the other cultures. Forth literature investigated that the offensive language on prime-time show and cable programs found that 9 out of 10 projects contained no less than one episode of profanity. These literatures are described in detail below. Marcus Midefelt (2013) notes that, â€Å"A few specialists said media depicts the truth and different says it reshapes the view of reality. This study examines this relationship by measuring the recurrence of three folk linguistic thoughts of gendered language in action movies. They chose ideas are Ladies talk more than men, Men swear more than ladies and Ladies utilize more label and pitch questions than men. The study demonstrates that male heroes produce the most astounding number of every examined variables. Then again, considering that the study additionally shows that male heroes talk more than their female partners; the higher creation of every examined variable may be a consequence of this. The technique used to accomplish this point is the quantitative system Content Analysis. The most unmistakable after effect of this study is that men create the most astounding number of each variable contemplated. In any case, the generation of contemplated variables in the middle of mal e and female heroes contrasts by generally the same rate for each variable. The generation of any mulled over variable by male heroes fluctuates between 62-66% of the aggregate events of the variable, including the quantity of lines articulated. This implies that the high number of studied variables expressed by male heroes is prone to be an aftereffect of male heroes articulating a greater number of lines than female heroes. (p.2) Wanwarang Maisuwong (2012) notes that, The Americans movies are seen in the America, as well as they are seen by the huge gathering of people the world over. Moreover, the American film firms overwhelm the majority of market share on the planet film industry. It appears that utilizing movies is the best mean for the America to pick up acknowledgment and kinship. Movies depict a smooth narrating and draw in the individuals to continue viewing from the earliest starting point until the end. In this paper, Researcher has chosen 30 Hollywood films from year 2001-2010, each of them won universal recompenses. He investigated the films on what are discriminating social qualities and political messages in every chose film that America tries to impart towards the world group of onlookers. He mostly centered around seven alternate points of view of society which appeared to be the most clear culture showed up in Hollywood motion pictures. In this study specialist has investigated the Hollywood film, Pearl Habor is a true to life talk motion picture where it contains both war and sentiment stories. Two young men grew up together, turned out to be great companions, and later experienced passionate feelings for the same lady. The film communicates the difficult of adoration for three individuals and the endure of American individuals amid the atrocity. He examined the accompanying focuses quickly Freedom of Expression, Nationalism, sexuality, Language, way of life and worth. At last he reasoned that Expected Cultural Effects of Hollywood Movies to the Audience is Language Effect, subsequent to presenting to the motion pictures, the individuals may swing to speak American intonation, they might likewise receive those American slangs and languages to their day by day life.† (P.2-4) Birkel, J., Lee, S. Oirya, J. (n.d) explains in his study, â€Å"That study was built on the theory of Americanization that postulates that American movies have a profound impact on certain aspects other cultures. It focused on examining the international opinions of people who watch Hollywood movies, as well as the extent to which and ways in which they felt these movies affected their culture and them as individuals. It relied on convenience sampling from international college students, studying in the United States. The main implications of this study, as it are explained in the results that Hollywood movies are responsible for the behavioral changes that occur in the other cultures. Hollywood’s ability to Influence sexual behavior creates an issue that affects the world by influencing the rise and fall of sexual behaviors. Along with sexual and violent media, some groups and individuals within the United States are concerned with the frequency in which profanity is used i n Hollywood movies. This issue can be examined from a broader point of view as well, assuming that if a culture’s language is affected by Americanization, then trends in America’s use of profanity will naturally be part of that. So the people in other cultures may be correct in assuming that America’s influence results in the decline of their culture.† (p2-4) Kaye, B. K. Sapolsky, B. S. (2009) notes that, â€Å"This examination of offensive language on prime-time show and cable programs found that 9 out of 10 projects contained no less than one episode of profanity, and viewers were presented to 12.58 cuss words every hour in 2005. Viewers of show projects were presented to somewhat under 10 questionable words every hour contrasted with 15 words-every hour on link programs.† (P.1-3) Offensive language occasionally has been slipped into programs subsequent to the beginning of TV, however beginning in about the late 1980s, coarse language. The primary focus of this research is to extend earlier published work by Kaye and Sapolsky (2001, 2004) by examining whether cable-delivered programs contain more instances of profanity than broadcast shows. Overall, 9 out of 10 programs on both broadcast and cable television contained at least one indecent word or 330 phrase. Risquà © language was spoken nearly once every 5 minutes. Just over one- half of objectionable words were of the mild type (i.e., damn, hell). These findings are similar to previous studies that show the proportion of profanity represented by mild-other words has steadily decreased; 80.7% in 1990, 75.0% in 1994, 68.6% in 1997, 60.6% in 2001 (Kaye Sapolsky, 2004) indicating a gradual coarsening of 335 language spoken in prime-time. Overall, this study contributes to the issue of verbal indecency on television, especially in its comparison of broadcast to cable programs. While offended viewers and lawmakers are insisting that the FCC more strongly penalize broadcast stations for airing programs that contain verbal indecency, they, along with broadcasters, are 415 also wagging their fingers at cable programs, which they claim are even more vulgar. My research area would bring a new research in such a way that I mainly focused on language as it is a part of our culture and what is the impact of offensive language on the youth of Lahore. I am going to add to the existing literature in this way that my research is directed towards on a very essential part of our culture which is language and its impact on the youth of Lahore specifically. This research would help you to find out that what are the factors attracting students towards use of abusive language and to understand how viewers and listeners decide what is considered generally acceptable/unacceptable in terms of possibly abusive language. Research Methodology: The researcher has laid a research design to study the impact of abusive language on youth of Lahore, to find out the answers to the research questions and to investigate the formulated hypothesis. Research Design: Research design refers to the different methods through which the data is collected. For the study at hand the researcher has employed descriptive research that includes surveys and fact-finding enquiries of different sorts. The researcher applied one method to carry out the research. I will conduct surveys in order to find out some results regarding my research. Tools of Data Collection: The researcher used one method to collect the information and analyze the Impact of abusive language on youth of Lahore. I will use the method of questionnaires to conduct my research and asks people to fill these questions which include young people. Survey In the current study the researcher used the quantitative method i.e. survey for data collection. Questionnaires were used as the tool of survey. Quantitative method: I will use quantitative method which includes questionnaires in order to conduct my research. I will use Questionnaire method because it is an easy method to collect data from a large and massive audience. I can easily collect my data by asking young people to fill out the questionnaire paper. Population The population of the survey was selected by keeping the target audience in mind. And the target audience was youth in the universities of Lahore. Young people from universities are selected because they watch more Hollywood movies. Movies are more popular among the youth. Educated people especially young educated people are more likely watch Hollywood movies in their leisure time or for entertainment. . The university students are mature and make their own decisions so the effect measured on them will be realistically accurate. So the researcher chooses university students to determine the impact of abusive language used in Hollywood movies. Sampling The Purposive sampling is a form of probability sampling which the researcher used to collect the data from different universities. Variables Dependent: Lahore Youth’s exposure to Hollywood films. Independent: Level of abusive language. Ethics: My research will also include the ethics that I will ask permission from my population before taking information from them. My questionnaire has a section of ethics that will u allow me to take your few seconds in order to fill this questionnaire. As this research needs some personal information and language is also a part of personal thing that what is there language and what kind of swear words they use. So ethics are an important part of my research because it is matter of people’s personal behavior i.e. speech behavior. Bibliography: Birkel, J., Lee, S. Oirya, J. (n.d.). Hollywood Americanized Sex, Violence, Language and Body Images: A Study of Cultural Perceptions Regarding the Influence of American Movies on International Students. Retrieved on April 12, 2014 from www.lekrib.com/HollywoodHegemony.pdf Dockterman, E. (2014). The Wolf of Wall Streert Breaks F Bomb. Retrieved on April 6 , 2014, from Time.com: http://entertainment.time.com Kaye, B. K. Sapolsky, B. S. (2009). Taboo or Not Taboo? That is the Question: Offensive Language on Prime-Time Broadcast and Cable Programming. Journal of Broadcasting and Electronic Media, 53(1)P1-3. Retrieved on April 23, 2014 from http://www.cci.utk.edu Midefelt, M. (2013). Sailors and Tentative Talk-a-lots: A Study of Folk Linguistic Notions of Gendered Language in Action Films. Unpublished P.H.D Thesis, University of Gothenburg. Retrieved on April 8, 2014 from https://gupea.ub.gu.se Mail Online (2014), Too much bad Language on TV.http://www.dailymail.co.uk/tvshowbiz/article-188713/Too-bad-language-TV.html#ixzz37JemGBN0 Maisuwong, W. (2012). The Promotion of American Culture through Hollywood Movies to the World Audience: A Threat to National Identity and Sovereignty. International Journal of Engineering Research Technology, 1(4)P2-4. Retrieved on April 12, 2014 from www.ijert.org

Adoption of E-Prescribing in Healthcare Organizations Essay -- Health

Electronic prescribing (e-prescribing) has the ability to improve the quality, safety and cost effectiveness of health care. Experts have predicted that e-prescribing could avoid over 2 million adverse drugs events annually, of which 130,000 are life-threatening. This report defines e-prescribing and the challenges that may be faced in adopting this system. E-Prescribing The eHealth Initiative defines e-prescribing as â€Å"the use of computing devices to enter, modify, review, and output or communicate drug prescriptions.† (Electronic Prescribing, n.d.) There are varying levels of e-prescribing systems ranging from Level 1 through Level 6. Level 2, which is a â€Å"stand-alone† application, enables providers to order medication electronically but does not include medical patient information. Level 6, which is the most sophisticated, is an integrated system which uses other electronic databases such as the Electronic Health Record (EHR), pharmacy, and Pharmacy Benefit Manager (PBM) systems, which provide greater efficiency, patient safety and the largest return on the investment. The Medicare Part D prescription drug program more formally defines e-prescribing as: E-prescribing means the transmission, using electronic media, of prescription or prescription-related information between a prescriber, dispenser, pharmacy benefit manager or health plan, either directly or through an intermediary, including an e-prescribing network. E-prescribing includes, but is not limited to, two way transmissions between the point of care and the dispenser. This allows the physician to electronically access information regarding a patient’s drug benefit coverage, medication history (including adverse drug events), and to submit the pr... ...ful use incentives. HealthImaging. Retrieved January 23, 2012 from http://www.healthimaging.com/index.php?view=article&id=30707:nchs-more-physicians-applying-for Leavitt, M.O. (2007). Pilot Testing of Initial Electronic Prescribing Standards. Health Information Technology. U.S. Department of Health & Human Services. Retrieved January 23, 2012 from http://healthit.ahrq.gov/portal/server.pt?open=514&objID=5554&mode=2&holderDispla yURL=http://wci-p Popovich, M. (2011, November). e-Prescribing Essentials: Get the Most Out of E-Prescribing. Practical Dermatology. Retrieved January 23, 2012 from http://bmctoday.net/practicaldermatology/2011/11/article.asp?f=e-prescribing-essentials-get-the-mo Wolper, L.F. (2011). Health Care Administration: Planning, Implementing, and Managing Organized Delivery Systems (5th ed.). Sudbury: Jones & Bartlett Publishers.

Morality and Honesty Essay

The meaning of honesty is â€Å"truthfulness† Honesty is a great value which is recognized all over the world. A person is born with the quality of honesty but it is difficult to find a truly honest person. This â€Å"honesty† word is very much know to whole world but has less impact on the character main part of our society. The value of honesty is highest compliment for a person. An honest person can also be identified by his nature and behavior like sun. The sun is known to all by its light and energy. An honest man succeeds in life better than a dishonest man. He is trusted by the people, and respected for his moral character. A dishonest person may cheat some people some time, but not all the time. Today’s biggest gap in true sense is the honesty; which not strength properly in the young generation specially school student. It does not mean that; the taught is not in the schools but wan to draw the attention of the school teaching system. The school student must be impressed with honest practice rather than paying strong attention on the science subjects. This is one of the good values of our growing youngster kids and school student. In the future they will carry the nation on their feet. We all have to dictate the tremendous value of honesty to our kids from very beginning from their childhood. An honest man becomes morally strong and character is like a sharp sword made of stainless steel. Thus an honest man moves in the society freely like pure and sacred flower spreading sweet smell in all directions. But when a dishonest man is met on the road, people try to avoid his sight or company lest they should fall into his evil trap or get into some trouble for nothing. Today’s people forget the best policy, â€Å"honesty is the best policy†. One who remains honest all his life, honesty becomes his goodwill in the life time. It is honesty that leads him to reach the goal. He becomes fearless, straightforward, outspoken, and possesses clear conception of everything on earth; and hence he is capable of taking correct decision and giving faultless judgment in any matter. We have to realize the value of honesty otherwise social, economical balance will be lost. One day we answer our life before God. Thus his life becomes miserable.

Economics Airline Industry Essays

Economics Airline Industry Essays Economics Airline Industry Paper Economics Airline Industry Paper Part 1 The Characteristics Of The Airline Industry Preface Introduction The Primary Characteristics Competition Within The Airline Industry The Secondary Characteristics – The Tertiary and Quaternary Characteristics – Part 2 PESTEL Of The Airline Industry Conclusion References PART 1 The Characteristics Of The Airline Industry Preface Economics or Managing In The Global Environment, a subject everyone needs to be familiar with and most believe or think that they are, but at the end of the day, very few are competent and understand it’s deep meaning, intricacies and implications. These implications and meanings are for the Government, the people, the economy as well as for the observer ( a person observing the economy or industry in a foreign country ). I do have an economic background and therefore I understand the intricacies of all this and that a layman may find the perusal of economic charts or data statements confusing or ambiguous. Anyway that’s beyond the boundaries of this assignment. Having been given a free hand at choosing a business sector of my choice for this assignment and going on to highlight its key economic characteristics, the effect of the same on the sectoral development and paying particular attention to any global influences on this development, I shortlisted two sectors both from the leisure industry – hotels and aviation. Being deeply knowledgeable about both and having a keen interest on the subject made sense to me. For the purpose of this examined coursework assignment, we shall focus purely upon the aviation industry. The ECA guidance document states to mention, the geographical domain that you shall cover in this report. I am looking at the aviation industry on a world wide platform. I’m not looking at the United Kingdom or India or China specifically. Introduction – Not many inventions have changed how people live and experience the world as much as the invention of the airplane. It was the Wright brothers, Orville and Wilbur who on 17 th December 1903 changed the manner in which the world would travel forever. During both World Wars, government subsidies and demands for new airplanes vastly improved techniques for their design and construction. Following the World War II, the first commercial airplane routes were set up in Europe. Over time, air travel has become so commonplace that it would be hard to imagine life without it. The airline industry, therefore, certainly has progressed. It has also altered the way in which people live and conduct business by shortening travel time and altering our concept of distance, making it possible for us to visit and conduct business in places once considered remote [1] Air travel remains a large as well as growing industry. It facilitates the most vital process of economic growth, world trade ( free or restricted as the case might be ), international investment and tourism and is therefore key to the globalization taking place in many other industries. It makes boundaries smaller and shrinks national borders to almost make them seem non-existent from the sky at 35000 feet. The Primary Characteristics – Everyday thousands of aircraft go into the sky and come back onto terra firma. It’s like a process, it keeps repeating itself, thankfully successfully. But is it that simple. Is it only about passengers boarding, take off and being served an average meal with pride, landing, taxi and disembarking, immigration and collecting their baggage. No there’s a lot more to it. The key characteristics of the airline industry are several. There are micro as well as macro economic factors that affect the industry. It’s an industry that is quick to be hit by global events and slow to recover from them. The key economic characteristics of the airline industry are as follows The main feature of the airline industry is that it is not a monopoly or monopolistic competition but operates as an oligopoly. The reasons for the airline industry being an oligopoly according to a study done by Wells AT [2] are listed below – 1. High Barriers To Entry 2. There are few sellers in the market place 3. All airlines offer products and services of similar nature 4. Airlines enjoy substantial as well as major economies of scale 5. There is growth through merger 6. Airlines are mutually dependant on one another 7. Price rigidity and non – price competition 8. Price Transparency and collusion Having said that, it is now amply clear that airlines, whether full service carriers or low cost, short haul or long haul operate in an oligopoly. Competition Within The Airline Industry A key characteristic of an oligopoly is limited competition, collusion and interdependence within firms. In recent times, we have seen sworn public enemies colluding privately. British Airways and Virgin Atlantic coming together to fix the passenger fee for ‘fuel surcharge’ to the flier. The first to investigate were the Office for Fair Trade and after much investigation, the trial broke down on 10 th May 2010 due to discovery of certain e-mails. Last month it was revealed that Virgin Atlantic and Cathay Pacific might have illegally co-ordinated prices for passenger flights between London Heathrow and Hong Kong’s Chep Lap Kok airport between 2002 and 2006. [3] Airlines compete in several other ways as well. Ticket prices fluctuate and the earlier you purchase, the cheaper it is. Frequencies and timings of flights differ over sectors. With regard to timings, British Airways have the BA 26 and the BA 28 leaving Hong Kong for London within 15 minutes of each other. Virgin leaves at the same time. Cathay Pacific has two flights at the same time. That’s approximately 1630 seats over 2 hours. Some airlines fly differently configured aircraft to different cities ( British Airways 777’s to Mumbai and New Delhi have 4 classes while the 777’s to Chennai or Bengaluru are 3 class aircraft’s ). They compete over landing and departure slots and parking slots at busy airports such as Heathrow. One key reason for Lufthansa and Virgin wanting to purchase a carrier like BMI was simply it’s stronghold over slots at Heathrow, second only to British Airways. This would give the buyer real competitive advantage. Airlines also compete with different offerings or quality as well as quantity of offerings in both their ‘on the ground or before you board’ product and the product and service once on board. The availability of a loyalty programmes is also a point of competition and whether the airline belongs to an alliance like One World, Star Alliance or Sky Team. Again the alliances compete in the same way against each other via their members – the airlines. The recent proposed mergers between BA and AA is also one way airlines wish to come together to curb competition although I believe this to be stifling. The Secondary Characteristics – There are several characteristics of a lesser nature that affect the airline industry. They are unique, cannot be ignored and hence are listed as tertiary characteristics below – 1. Governmental Monetary Aid – Unlike most oligopolistic industries, various governmental systems have played key as well as direct roles in financing the growth and development of the airport-airways system. 2. Governmental Intervention – Besides finance, governments play a direct role in the aviation sector. There are rules and regulations put down by them that operators cannot violate. This ensures discipline in the skies. 3. High Operational Expenditure Airlines have to pay high salaries to several categories of staff, as they are highly skilled. Airlines require a skilled and specialized workforce. On the macro level, they are subject to high fuel prices and ever-rising ATF. 4. Sensitivity to Economic Conditions The airline industry is extremely sensitive to economic conditions. When there is a period of recession, people travel less and companies also cut back on executive travel or executives are downgraded a class. Sir Richard Branson said about a year ago that Upper Class ( Virgin’s brand name for their business class product ) takers were far less than previous years or as anticipated. The Tertiary and Quaternary Characteristics – Having outlined the main characteristics of the airline industry, we need to have a quick glimpse of the other characteristics that affect the industry from time to time – 1. High and Constant Equipment Requirements – Airlines need to constantly upgrade their product. It is not uncommon for airlines to change cabin and cabin layouts and launch all together new products every five years or so. Airlines also have to spend on equipment by purchasing new planes and getting rid of older ones due to safety and also because people are very conscious of what they fly or would like to fly. 2. Weather and Conditions Weather is ever fluctuating and unpredictable. Extreme heat, cold, fog and snow can shut airports, delay and cancel flights, which costs the airline money. The operating cost meter still ticks on while everything else is at a standstill. The volcanic ash is the most recent example that can be provided for the same. 3. The airline industry is a service industry. It is labour intensive and requires a lot of capital. You require high cash flows and looking at it purely financially, the payback period may be rather long. It is highly unionized ( perfect example British Airways ) and is also a seasonal business ( flights to tourist destinations and charters ). PART 2 Here we discuss how the characteristics discussed above have impacted upon the development of the sector during the recent past. I suggest that by doing a PESTEL analysis of the same, we shall amply exhibit our point of view. A PESTEL Analysis Of The Airline Industry – 1. The Political Factors There are several political factors that have impacted the industry, the main one being deregulation. As the market size has increased, economies of scale have also increased exponentially. Skies have been liberated. We have ‘open skies’ in many parts of the world. Ownership rules have been relaxed with the EU and USA forcing this through increasing the market size as well as capacity. Safety standards offered by airlines is also something that is now political. The Federal Aviation Administration and other regulatory bodies the world over keep a close look on airlines. Aircrafts, Airports and cabin crew all require certificates and checks, which is again in the political domain. 2. The Economic Factors In the recent past, it has been the economic factors that have impacted the development of aviation. There are economies of scale in production due to expanding market size. The recession has played a huge role. Airlines are definitely amongst the worst affected. They shall also be slow to regain altitude. Oil prices are another huge factor. Although the flier pays a part for this, the airline is definitely affected. When crude crossed USD 105 per barrel on 4 th March 2008 the airline industry was in a bad way. Fiscal and Monetary policies also play a part. Whenever, Governments decide to raise tax on domestic or foreign carries, it’s the passenger who bears the brunt and this does have a ricochet effect upon the airlines. When taxes are lowered, it’s the opposite effect obviously. Interested rates to financial institutions also affect airlines. When they lease aircrafts from organizations like ILFC, The International Lease Finance Corporation, interest has to be serviced. ILFC are amongst the largest owners of aircraft worldwide. Airlines do run into severe financial strife from time to time and most of them do rise. Sir Richard Branson said on his Facebook page approximately ten days ago that the way ahead for survival would be through mergers. You could say that it is the economic characteristics that have the most bearing at the moment 3. The Social Factors Events like 9/11 impacted the industry beyond measure. Security issues are unfortunately still prevalent. Airports safety authorities are discussing features like full body scans at airports to see if anyone has anything on them that could be destructive. The liquids ban still carries on, although there was some mention of The British Airport Authority planning to lift in the future [4]. All this does cause a reluctance to fly and aviation authorities and airlines need to create a confidence to fly once again. More recently, health issues like swine flu also made people not want to be in a closed environment for too long. 4. The Technological Factors Technology has also changed how we fly. E-Commerce and the Internet have put travel agents into a weaker position. You can book, pay and print your tickets online and then choose your seat and check in online. Leave your luggage at the baggage drop and avoid long queues. Certain airlines now pay no commission to travel agents thereby promoting their own website. British Airways did this to Indian travel agents two years ago. You also have sites like dealchecker. co. uk, tripadvsior. co. uk and kelkoo. co. uk that actually display fares and offers across selected airlines on your screen so you always might get the best or most suitable deal. Technological factors also refer to equipment. BA to quote Willie Walsh were in a fortunate position that Rod Eddington left them a fleet in good condition and they would not have to do anything in the short term. 5. The Environmental Factors These include new rules with regard to carbon emissions (while booking on ba. com you can pay a small fee to offset the carbon emissions of your seat), contrails and noise pollution. Example would be the FAA’s Environmental Policies. 6. The Legal Factors These include regulations with regard to ownership and control. Price fixing, collusion and cartels also come under this. Authorities have to constantly upgrade their rules to ensure that airlines don’t breach them and the passenger does not suffer. Conclusion It is evidently clear that global patterns and movements have a heavy impact on the aviation industry even though it operates in an oligopoly. The peaks and troughs of the world economies ever so clearly make the industry move the same way and as already said, it is much slower in recovery than other sectors or the economy in itself. The time we live in now is not favorable for the airline industry and they barely keep their heads out of water. In the coming years, the situation will be tougher for the airline industry if the global economic slowdown isnt over. There may be several factors for this condition. The global recession and the hike in air fuel are considered the major factors. The airline industry is a competitive market. There are various airlines providing flights all over the world. In the current recession period, all airlines are putting their best efforts to overcome this situation by providing cheap tickets for their customers with different holiday or business packages. So from the various key economic characteristics that affect the airline industry today, it is definitely the economic and technological characteristics that are the most important and affect the airlines the most. 2494 Words References – Below is the list of references. The important part of giving credit where it is due for information used by us to our benefit, which originally isn’t ours. [1] http://adg. stanford. edu/aa241/intro/airlineindustry. html [2] Digispace at University of Johannesburg [3] t. com/cms/s/0/8eed9770-4e3d-11df-b48d-00144feab49a. html [4] independent. co. uk/news/uk/home-news/airports-in-talks-to-lif tsecurity-ban-on-liquids-924491. htm - Top of Form Bottom of Form - Top of Form Bottom of Form - Top of Form Bottom of Form - Top of Form Bottom of Form

Parasitic Flatworms Essays - Parasitology, Digenea, Helminthiases

Parasitic Flatworms Essays - Parasitology, Digenea, Helminthiases Parasitic Flatworms INTRODUCTION Imagine going to the doctor for a simple check up. Sure you've had some minor problems- indigestion, lack of energy, weight loss, and a bit of gas- but that's not out of the ordinary....or is it? In most cases you would be correct...but today is your unlucky day. The doctor has just informed you that you have a tapeworm parasite. PARASITIC CHARACTERISTICS By definition, a parasite is an organism that lives either in or on another organism. Infected organisms that are carrying a parasite are called host organisms- or hosts. This parasitic relationship can vary from benign to harmful- and sometimes even fatal. There are two main types of parasites: endoparasites and exoparasites, however endoparasites will be the focus of this paper, and flatworms in particular. Endoparasites are parasites that live inside the host organism. Endoparasites that inhabit vertebrates or invertebrates live off the nutrients in the food host organisms eat as well as the tissue of the host. These parasites not only live in the cavities of hollow organs but can also live within the tissue. Endoparasites can range from microscopic in size to 25 feet or more in length. Many worms are antiparasitic. Some live in the host's digestive tract feeding off the host's blood. Others, such as trichinosis, enter the host through the digestive tract and then migrate throughout the body tissue. Most microscopic worms secrete toxins into the hosts blood stream which then circulates and often causes damage to surrounding systems and tissue. The life cycle of endoparasites is as varied as the parasites themselves. Some parasites are permanent fixtures in a host's body, while others only live within the host for a limited amount of time. For example, parasitic worms can live within a host for up to 30 years! The host not even being aware of this fact because there are little or no symptoms of the invasion. Not only are life cycles varied for parasites but the number of hosts they live in are as well. Sometimes parasites live in only one host for their entire life- known as autecious - while others change hosts- known as heteroecious. In relation to the life cycle of parasitic worms, there are also different reproductive methods. Many parasites do not reproduce within their host, or reproduce to a limited degree. They are more likely to reproduce eggs that enter another host before they develop in the final host. These parasites just use their fist host as an intermediatory step in completing their life cycle. The species schistosoma ( Refer to Figure 1 ) from the class trematoda is an example of such a parasite. These parasites go through a life cycle in which they use an invertebrate, usually a snail as an intermediatory host. ( Refer to Figure 1a ) FLATWORM CHARACTERISTICS Flatworms from the phylum Platyhelminthes, are parasites that live within the intermediatory host but usually complete their sexual maturity within a vertebrate. They are broken into three major classes: Turbellaria, the most primitive, free-living class that resides either in or on a host, they generally live in a marine environment. Trematoda which is the small parasitic flatworm ( most of which are called flukes) has disk like suckers which attach to the outside or internal organs of their host, and the class Cestoda which consist of the parasitic flatworm known as the tapeworm. ( Refer to Figure 2 ) Tapeworms have no true digestive tract, therefore they live inside the digestive tract of vertebrates and some invertebrates, absorbing food through their body wall. They latch onto the walls of their host's digestive tract with suckers and hooks, located at their head, which is called a scolex. The phylum platyhelminthes are one of interest when discussing parasitic flatworms that in fect vertebrates and invertebrates. INFECTION Humans and animals are in continuous contact with microorganisms, because of this relationship there are numerous ways in which infection of flatworms can occur. Organisms that transmit parasites are known as vectors. Some vectors transmit parasites when they are eaten by the hosts. An example of this would be a flea eaten by a dog or cat. When the animal eats the flea, the immature form of the tapeworm emerges from the fleas body and later develops

Evaluate Submission Assignment Example | Topics and Well Written Essays - 1000 words

Evaluate Submission - Assignment Example The participating students were needed to develop a training prototype. The participants’ aims depend on the outcome of the instructional training; individuals were required to carry out a step by step framework of tasks directed at meeting the objectives and goals of the training (William & Rothwell, 2006). The modified version of the evaluation instrument provides the instructor with an opportunity to evaluate the training materials and the effectiveness of the entire training package by incorporating distinct and measurable outcomes. This method also creates a framework of identifying any flaws in the training program. Consequently, improvements and adjustments to the course curriculum can be implemented based on the results of the training program developed by the participants (Aris, 2000). The failure of participants to effectively provide a framework of the working of the new concepts and theories learnt from the training program would be viewed as a total failure. They should be able to set clear goals and directions as a result of new knowledge earned through the training prototype. Inability on the part of participants to incorporate the steps learnt from the program and be able to achieve desired goals shows the incompetence aspect of the overall framework of the training program. The inability of the participants to put to test and practice what they have gained from the training program is evidence of the flaws present in the training prototype, or the participants may not be able to comprehend the information given to them. The training prototype should be redesigned and the methods used to convey information should be examined and evaluated. Inability on the part of the student to outline some of the theories used in the training program may be as a result of poor reading skills. The training program should ensure participants understand the concepts used and are able to comprehend them. The inability of the students to comprehend the

Ryanair Airline Essay Example | Topics and Well Written Essays - 1750 words

Ryanair Airline - Essay Example Ultimately; when employees are happy, they tend to work better and produce good results increasing the productivity of the firm and making it more valuable for stakeholders (Nishii, Lepak & Schneider, 2008). The effectiveness of the staff is however not something that happens automatically and management must be sure to provide the right mix of elements and conditions so that their staff can be both motivated to work efficiently and feel valued and appreciated. To this end, the firm needs must put in place a variety of factors such as social corporate responsibility, reward schemes as well as treating them in an ethical and protecting from them from exploitation. In the Airline industry, CRS is very important in the airline industry since it is one of the main ways they make name for themselves in in the eyes of both the general population and their clients (Coles, Dinan & Fenclova, 2009). The subject of this paper is Rynair airline which will be examined in the context of its intera ction with the staff with attention to the nature of the relationship and making recommendations on how the situation can be improved. However before endeavouring to make the changes it is important that their effect on the overall productivity of the firm is always taken to account to avoid compromising the interests of the customers. To be successful a firm must be treat its customers well, which as aforementioned makes them the most important stakeholder, when customers are dissatisfied with the quality of service, they will in most cases leave for the competition. Unfortunately, this does not necessarily apply to employees sometimes a firm can treat them badly with the intention of improving the firms bottom line and actually succeed. This is because employees cannot leave as easily as customers given that jobs are not very easy to come by and some will sacrifice their happiness and in some cases even dignity for the sake of the job. It is