Consumer behavior Research Proposal Example | Topics and Well Written Essays - 1500 words

Consumer behavior - Research Proposal Examplelife easier and improve the handiness of communication and social interaction, while ensuring that our lives are enjoyable and full of fun (IGI Global, 2015121). In this respect, the state-of-the-art mobile phones to enable multitude keep in touch with friends and loved ones, portable game consoles to enable people have fun playing games whenever they want to, as well as portable internet access code gadgets that ensure people are connected to the internet all the time, represent the 21st century expert inventions (Khosrow-Pour, 201477).Nevertheless, while this technological advancement seeks to make our lives easier and full of fun, our lives have inevitably become more alter than ever (Arena & Qur, 200336). This is because, while it would have taken an individual just a few minutes to walk in an electronic shop and obtain a phone, a game console or any other technological device in the 1900s, it is increasingly difficult for cons umers to make purchase decisions in the 21st century. Every new technological device that comes into the market promises the buyer incr serenityd and improved features, ease of use, enhanced internet accessibility and wider GPRS navigation reach (Khosrow-Pour, 201472). In the process, the basic cellular phone features much(prenominal) as the battery life and call-reception features have suffered, and thus the promises of efficiency, simplified and ease of use of technological mathematical products lighten remains elusive.The decision to purchase a product by any consumer is influenced by various factors. Therefore, the consumer purchase behavior comprises of a process of decision-making, which allows the consumer to reach the final decision in choice and selection of the product to purchase (Nielsen, 1993102). The purpose of this research is to establish what informs the consumer choice of technological devices, in a world where on that point are numerous, duplicated and feature -enhancing technological devises and gadgets. What exactly do consumers look